While gaining new readers is an important part of growing your blog, another important part of it is keeping the followers you already have. Followers become loyal readers of your blog when you continue to create content that speaks to them and engage with them.
Here are three things you might be doing that can keep people from coming back to your blog, and what you can do to minimize the issue.
You’re focusing too much on numbers and not quality content.
I’m sorry if this is you, but I’m immediately turned off from a blog when I see a post titled ‘My June Goals,’ or something of that nature. Why? Because honestly, why would I, as a fellow blogger and reader, care about your number goals for your blog? Honestly. Think about it. People want to read content that speaks to them, that they have a stake in. People will read about many things out of curiosity, but real engagement comes from topics that people care about. How does a post on your blog analytics help another person? It does if you relate your goals/numbers to advice on how someone can improve their own blog, but otherwise, the value is for yourself. (And hey, that’s okay if that’s the focus of your blog.) Similarly, if your followers on social see posts that emphasize a focus on gaining followers over interacting with quality content, they might think your end goal is quantity, not quality.
Your posts frequently have grammatical errors.
You can have a fun blog while being professional at the same time. Spelling errors and grammar issues have the tendency to indicate one of two things: a) that you don’t know how to write correctly or b) you’re too lazy to proofread your posts. That said, we all still make mistakes from time to time, but many mistakes can be avoided by proofreading and downloading apps such as Grammarly to help catch errors.
You don’t reply to comments.
I have a pretty strict rule for myself that I will respond to every comment on my blog. Even if I can’t think of anything to say back, I’ll write a “Thank you for sharing!” or give it a ‘like’. People take time to respond to your thoughts, and if they never hear back from you, it can make them feel as if you don’t care about your readers. That’s how you lose them.
I know this all might sound a bit harsh at first, but a lot of blogging and writing comes back to how we relate to people. People listen to what you have to say when they care about what you’re saying, and they can clearly understand it. They also like to feel listened to themselves. I actually believe that if we, as bloggers, think about our blogs as more of a discussion than a diary, then we’re more likely to get the type of engagement we want.
Whew, I know that was a lot of tough love. So, what did you think? Do you have any other tips you’d like to share with fellow bloggers?