Since I’ve really started getting into the blogging community, I’ve noticed that a lot of people, bloggers included, have a beef with Instagram.
Some people are frustrated with their algorithm, others with how some people are using services to buy followers. Most people seem to hate the follow, unfollow game. In any case, there seems to be a lot of frustration about using the platform and actually growing your account without going crazy.
Before I started my little experiment, I had about 600 followers on Insta and less than 100 profile visits, after updating to a business profile (which I totally recommend for analytics!)
After three days of trying this new strategy, I now have nearly 1,200 followers and more than 700 profile visits. That amounts to nearly doubling my followers and septupling my profile visits in just three days. I know that might not seem like a lot to people touting 20K followers, but to me, that is huge growth.
How I Did It
First, I want to be clear that my strategy did not include any sort of following and unfollowing. The number of people I follow grew a lot and yes, I now follow more people than follow me back…but I don’t think that’s a bad thing at all because I’m following people I actually want to follow.
Basically, I started following people/bloggers that other bloggers I admire are following. That’s it.
I made a short list of bloggers I look up to and then looked at the people that they were following on Instagram. This helped me find a ton of amazing bloggers that I wouldn’t have found by myself just through searching. I also didn’t limit myself to just bloggers or a certain niche. I like to cover a wide variety of topics on my blog, including blogging tips, culture, and book reviews. So, I really looked to follow a variety of people from that list, including book bloggers, booktubers, authors, and even some people who just like to read.
Like I said, I ended up following a lot of people so it is essential to make sure you will actually enjoy somebody’s content. Now, let’s get to the fun part: the results!
Of course, a ton of people followed me back, because they saw that I have similar interests to them and I have a blog like them, as well. People are more likely to follow people who share their interests. Besides follows, I also received more likes and engaging comments on my most recent posts. I even received quite a few messages and message requests. A pleasant surprise I wasn’t expecting is that even three days after putting a brake on things, I still continue to get a fair amount of followers every day organically. I’m not sure if this is the algorithm or what, but more people are managing to find me now. Lastly, I have seen a small jump in visits to my blog the last few days, because people viewing my Insta profile are checking out Stumbly! How cool!
I think the best thing about this strategy is that it is a legit way to grow your following while still remaining true to your target audience. The goal isn’t to double your followers by following random people, it’s to find new people who share your interests and might be interested in your blog.
This strategy might not be for everybody, but it certainly worked for me. Imagine if you did this every day, how much your account would grow! However, it does take up a lot of time so that’s something to consider.
Let me know if you try my strategy out and if it works for you! I’d love to hear how it goes for other bloggers. xx