Why It’s Okay for Bloggers to Not Always Be “On”


I’ve been hearing a lot of talk in the Twittersphere lately about how hard it is to consistently create good, strong content as a blogger. I’ve even seen a few bloggers share how they get disappointed with themselves when they miss a post or just feel uninspired in general.

I can understand the frustration that comes with a creative block, but why in the world are we shaming ourselves for not always being “on”?

My Story

When I first started seriously blogging earlier this year, I made a 4-month calendar with scheduled post ideas for at least 3 days a week. And that whole plan lasted a solid three weeks before I lost my mojo and my drive to even write anymore. Why? Well, it turns out that churning out rapid content just to drive more traffic to your site doesn’t make for inspired writing, necessarily. Instead of writing on topics that I actually cared about, I found myself writing Buzzfeedy crap that I myself wouldn’t care to read. I had to ask myself, why am I posting this stuff if I don’t really care about it?

With that revelation came a host of others for me. I had tried Tailwind and stuck with it, even though I hadn’t seen results, despite all the hype. That was the first to go; I stopped using the account. I had tried several platforms to help me post on social media frequently but that was soon gone as well. Turns out, none of those platforms really led to real engagement. I’ve stopped worrying about providing my own pictures for every post, simply because I don’t have the time to worry about flat lays, and the idea of perfectly posing everything for one solid photo just sounds maddening to me. And worrying about driving Instagram engagement or what hashtags I can use to get more likes? Forget about it.

The honest truth is that I don’t create new content every day and not even every week. It’s just not always possible for me, especially with traveling on weekends and a full-time job. And why should I feel bad about that?

The Problem and A Solution

I think many of us worry about being left behind the pack if we’re not keeping up with the Joneses of the blogging world. If you’re not using this app or this tool, or you’re not practicing this strategy, then how can you hope to bring in the traffic you need to succeed? The first problem with this way of thinking is that it doesn’t consider what you really want out of your blog. Are you even really worried about traffic? Do you want this to be your full-time job and are willing to work for it? Or is this more for fun? If it’s for fun, then you should feel free to run your blog however you want.

Even if you do want to grow your blog into a business, being “on” always can be detrimental to your goals if it leads to less than genuine content. Just like what I experienced, constantly churning out content without rhyme or reason can do you more harm than good, both blog-wise and mentally. (Yikes.)

Instead of following the blogging trend du jour, think about what your real goals are and if those trends are truly worth investing in. And if they aren’t? Let that stuff pass by as you wave it out the door. If it’s time to post but you can’t think of anything you truly want to write about, take the day to instead brainstorm ideas or do something else with your time. (Maybe check out others’ blogs!) Never feel bad or guilty for not keeping a strict schedule. Take care of yourself first. Inspiration will come.

And if all else fails, I’ve always found naps to be very helpful.




  1. October 26, 2018 / 8:49 pm

    Ohh I love love love this post!! Thank you 🖤 saved in case I need the remonder later

    • Cailin
      October 28, 2018 / 11:13 am

      I’m glad you liked it!! Yes, I wrote it kind of as a reminder to myself too.

  2. October 27, 2018 / 5:23 am

    Excellent post, Cailin. I put pressure on myself to regularly produce great content, but it is always helpful to take a step back and think about the things you mentioned.

    • Cailin
      October 28, 2018 / 11:14 am

      Thanks! Yes, gotta take of yourself first.

  3. October 27, 2018 / 11:59 am

    Love this post! I can totally relate! I started blogging 6 months ago, and it was fun until I began to set unrealistic goals for my blog. It’s hard to have a full-time job, spend quality time with friends/family, and keep up with the “blogging trends.”

    • Cailin
      October 28, 2018 / 11:15 am

      Oh yeah, I don’t know how some bloggers do it. I’d go crazy trying to keep up with everything.

  4. October 28, 2018 / 7:55 am

    I relate to this a lot. I’m coming to terms that I cannot always be 1)brillant 2)super present 3)always ready. Plus it’s the story of my life of getting into the lights or more know, much more slowly that other people.

    I’ve passed a strange year, and a constant up and down in my blog. I’ve finally decide to a packed schedule for November but if I miss some posts (since I’ve still to schedule some), well, that’s okay. Same thing for Instagram. I tried to make my account more active again, doing some bookstagram challenge, but I coulnd’t post everydat. Result? I fell behind. And now I’m deciding to try out again but I won’t stress about being perfect at it.

    Sometimes it’s just okay.

    • Cailin
      October 28, 2018 / 11:17 am

      Totally agree and good for you! I feel like we’re constantly expected to put perfect content out there, giving 100%. But that’s not always possible because we’re human, we’re not perfect and we need breaks.

  5. eviebraithwaite
    October 28, 2018 / 10:37 am

    Thanks for sharing this! For me blogging is something I enjoy and creating a tight schedule just takes all the fun out writing. At the moment, constantly promoting my posts, boosting my engagement and uploading new content every other day just isn’t possible, but we put too much pressure on ourselves! I couldn’t agree more that we shouldn’t feel guilty about perhaps not being as active as other bloggers. Blogs are our own online space, and we should run them how we choose ✨

    Evie x | https://eviejayne.co.uk

    • Cailin
      October 28, 2018 / 11:18 am

      Exactly!! All this pressure we put on ourselves is self-enforced. You get to decide when enough is enough.

  6. October 29, 2018 / 11:41 am

    I love love loved this post! When I started my blog, almost two years ago, I would churn out 3 blog posts a week, and I acutally lasted a good 10 months doing that, until I burnt out! At that point I was also constantly comparing myself to others, and to be honest, I wasn’t happy with my work. Since then, I’ve set my schedule to post twice a week, and write about what I want, and not care so much about the trends and such. Great post Cailin xxx

    Melina | http://www.melinaelisa.com

    • Cailin
      October 29, 2018 / 2:15 pm

      Good for you! And thanks!

    • Cailin
      October 29, 2018 / 2:16 pm

      Yup, I have a similar strategy haha It’s nice to be low key when you want to be!

  7. October 30, 2018 / 9:49 am

    Excellent content (and perfect timing for me, at least). I’ve been stressing over all of the above lately. Thanks for sharing!

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